From the Factory to the Field
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Demographics


Distribution

 

The Sportsman Channel is now airing on both Comcast Cable and Direct TV and Reaches roughly 17,000,000 Households!

According to a survey performed by The Spotsman Channel, a typical viewer is a married male of 35 years or older. Nearly half attended or graduated from college with a degree. The average viewer earns between $40,000 and $80,000 each year. This statistic shows that our viewers have more money for discretionary purchases. Ninety percent of these viewers are both hunters and fishers, ans spend an average of 34 days fishing and 29 days hunting per year. That means that the vast majority of people who will have access to Factory to Field are the people who are interested in your product and have money to spend!


Of all of the channel's viewers, 60.2% said they planned to purchase a firearm in the next year, and 24.3% said they planned to purchse a bow of some kind in the next year.

Information provided by:


Great Lakes Productions | Factory to Field | 2009